Shorten long URLs into compact links for WhatsApp, Instagram, Twitter, and email. Free, no signup, instant.
Create short, branded links with custom aliases and analytics
Protocol (https://) will be added automatically if missing
3-20 characters, letters, numbers, hyphens and underscores only
A URL shortener takes a long, complex web address and replaces it with a short, clean link that redirects to the same destination. For example, a URL like https://example.com/products/category?ref=summer&id=12345 becomes something like toolswallet.dev/s/abc12. Short links are easier to share in WhatsApp messages, Instagram bios, SMS, printed materials, and social media posts where long URLs look messy or get cut off.
Paste your long URL
Copy the long URL you want to shorten and paste it into the input field. Make sure it starts with https:// or http://
Click "Shorten"
Click the Shorten button. Your short link is generated instantly.
Copy and share
Click the copy button to copy the short link to your clipboard. Share it in WhatsApp, email, social media, or print.
Generate QR code (optional)
Use the QR code option to create a scannable QR code for your short link — useful for posters, flyers, and visiting cards.
Share short product, article, or form links in group chats and status.
Add a single clean short link in your bio to direct followers to your content.
Replace ugly tracking URLs in newsletters with clean, readable short links.
🖨️ Print
Add short URLs to visiting cards, pamphlets, and banners that people can type.
📲 SMS
Save space in SMS messages — each SMS segment has a 160-character limit.
📊 Ads
Use short links in Google Ads and Meta Ads for cleaner display URLs.
What is a URL shortener?
A URL shortener converts a long web address into a compact, shareable link that redirects visitors to the original page when clicked.
Do short links expire?
Short links created through free services may expire or become inactive if the service is discontinued. For permanent, branded links, consider dedicated services like Bitly or Rebrandly.
Can I track how many times my link was clicked?
Basic click tracking (analytics) is a premium feature on most URL shorteners. Our free tool generates the short link — advanced tracking can be added via services like Bitly or UTM parameters in Google Analytics.
Are short URLs safe?
Short URLs can mask phishing sites. Always check the source before clicking unknown short links. Our tool only shortens legitimate URLs. You can preview where a short link leads by checking the destination domain first.
Why are my links important for SEO?
Short links in social shares don't pass "link juice" for SEO purposes. For internal site links and backlinks, always use the full canonical URL rather than a shortened version.